The Bump Boxes Instagram worked to build a sense of community amongst our followers. This was done through a variety of tactics, like giveaways, influencer campaigns, question and answer posts, and more.

The tone was to always be upbeat and friendly, while utilizing a “mama-first” mentality.

We also used the Bump Boxes Instagram to announce the launch of the subscription box, Bitsy Boxes, the younger, more playful version of Bump Boxes that carried on after baby’s due date.

The Bump Boxes newsletter was created not only to promote products, but to provide value to the pregnant women subscribed to it.

This was done through promotions, sponsors, blog features, product explanations, and more.

WHAT IF YOU DON'T LOVE PREGNANCY?

There’s a lot of talk around pregnancy surrounding glowing skin, baby kicks, and general delight at carrying a tiny human inside of you! But what is often less talked about is that some women really just…don’t enjoy pregnancy. For some expecting mamas, they have to endure the 9 months instead of enjoy them, and that’s okay.

If you don’t love pregnancy, you don’t have to feel guilty.

WHAT IN THE WORLD IS HYPEREMESIS GRAVIDARUM?

Before even becoming pregnant, most women already know the symptoms related to the 9 month stretch — fatigue, swelling feet and ankles, hormonal mood swings, and the most notable, morning sickness. But even when prepared for morning sickness, it can hit you like a freight train — making it hard to eat, smell foods you used to love, and sometimes even get out of bed in the morning. And for about 2% of women, that morning sickness may be even more severe, and fail to subside around that trusty 12 week mark.

TYPES OF BIRTH PLANS & HOW TO CHOOSE THE RIGHT ONE FOR YOU

Preparing to welcome your little one into the world is an incredible experience, whether it’s your first or your fifth! And one of the most important parts of that preparation is deciding how you want to welcome them into the world…..your birth plan.  

In recent years, birth plans have gained a lot of attention, but it’s always something expecting mamas put a lot of thought into — what best fits her beliefs and needs, what she believes is best for the health of her baby, and so on. As a lot goes into creating a birth plan, it can seem a little overwhelming, but we’ve got you covered! We’ve got the lowdown on what to consider as you plan the arrival of your bundle of joy!

These box inserts were created to outline each item in the box and explain why it was chosen for the box. It would outline what specifications it met for pregnancy-safe usage, along with how it could be used, and then the cost breakdown.